Well here it
is. The layout and design was not exactly what I originally planned, but I
think it turned out better because the message is conveyed more clearly. I
think this ecard is effective because it not only shows strong, simple images
but it also has straight forward wording. My intent was to first show the
damage that has been done by ignoring so many aspects of our planet, on the
front page. The left column on the middle page is designed to show the harmful
things that we are doing to cause the damage seen on the front page, as well as
two natural resources that aren’t being utilized to their full potential. The
right column shows the changes we can make for longer lasting environmental
stability and the words put the responsibility on the viewer. Then the last
page shows an example of an environmentally conservative household.
The most
difficult part of this assignment was working with such a small format. I found
that every time I tried to add an image into the canvas, the pixels looked
fuzzy. I was working with resizing in many different ways and I finally got
some to look good, but others just didn’t. My favorite part of this project was
using layer masks and color effects. By using multiple adjustment layers, I was
able to create some really cool looking effects. On the front page, I used HDR
toning, layer blending styles, and curves adjustment layer. When I was working
on the middle page, I learned the value of grouping layers to apply changes to
each layer within a group. I worked on each side of the background separately
in order to make the grass pattern background look dead on the left and luscious
on the right. Once the desired color adjustment layers were created, I used
several blur filters on the center of the background to make them look like
they blended together. I was very happy with how the front and middle turned
out, but the back page isn’t my finest work. I really had a hard time matching
the tones of each of the images I added to the background house picture as well
as consistent shadowing. I adjusted each images curves, exposure, saturation,
and contrast.
I hope you
all like it.
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